Making the #Personal #Political: Twitter as a Rhetorical Tool for Activist Campaigning

Within this study, I plan to investigate the #YesAllWomen campaign, a form of online activism that occurred on the social media platform Twitter.  This digital movement is an example of a specific facet of online activism.  Social media users employ a hashtag to campaign for a specific issue in an online forum.  Such “hashtag activism” first occurred in 2012, but has grown in recent years as a means of raising awareness on various issues and often to call individuals to action (Carr, 2012).  The women involved in this campaign focused their attention on calling out men for their involvement in everyday expressions of misogyny, thus making #YesAllWomen one of the first instances of digital feminism, or the expression of feminist sentiments in digital spaces. 

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